Period: Summer 2016 / Winter 2017

Coverage: 28 cities Ukraine

Staff: 10 mobile staff

Our team acted as partners in the implementation of the national promo, a large-scale relaunch for the Nescafe brand: roadshow in 28 major cities of Ukraine in 3 months.

Team tasks:
planning and compilation of logistics
escort and supervision of the zone along the entire route
authorization of locations in each city
local coordination in each city
selection, training and organization of work of promotional personnel in each city
gift fund planning