IQOS COACH PROGRAM
Period: 2017-2018
Coverage: Eastern Ukraine
Staff: 250 people
To popularize the launch and popularize the new RRP – IQOS, our team built a multi-level network of brand ambassadors (250 people), which included:
IQOS leaders
IQOS-coaches
Main goals:
arouse interest in the product
inform about the product
registration and purchase
stimulation to transition & conversion
Result:
30% user acquisition in 2017-2018 of total sales in Ukraine

