IQOS COACH PROGRAM

Period: 2017-2018

Coverage: Eastern Ukraine

Staff: 250 people

To popularize the launch and popularize the new RRP – IQOS, our team built a multi-level network of brand ambassadors (250 people), which included:
IQOS leaders
IQOS-coaches

Main goals:
arouse interest in the product
inform about the product
registration and purchase
stimulation to transition & conversion

Result:
30% user acquisition in 2017-2018 of total sales in Ukraine