MICHELIN promo campaign support

Period: Summer 2016 / Winter 2017

Coverage: 28 cities Ukraine

Staff: 10 mobile staff

To popularize the Michelin brand, FR Agency has become a partner in the “Fill up with Michelin tires” campaign.

When buying a set of promotional tires, the participant was guaranteed to receive an OKKO certificate for 1000 UAH.

Agency tasks:
support of the action
development, production and logistics of promotional materials for retail outlets
ensuring the work of the “hot line”
moderation of checks, communication with participants and sending the prize fund