CASTA EYEWEAR BRAND ACTIVATION
Period: December 2019
Coverage: 6 000 GUESTS
Location: KYIV CITY VIBE FEST
To popularize the CASTA sunglasses brand among young people, the task was to develop a brand zone and promotional mechanics as part of the KYIV CITY VIBE festival.
Festival visitors were able to participate in the promotion and win CASTA points.
Results:
54 photos with brand tag
150+ stories with brand mentions.
Plus 1000 Instagram followers.
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