CASTA EYEWEAR BRAND ACTIVATION

Period: December 2019
Coverage: 6 000 GUESTS
Location: KYIV CITY VIBE FEST

To popularize the CASTA sunglasses brand among young people, the task was to develop a brand zone and promotional mechanics as part of the KYIV CITY VIBE festival.

Festival visitors were able to participate in the promotion and win CASTA points.
Results:
54 photos with brand tag
150+ stories with brand mentions.
Plus 1000 Instagram followers.