CASTA EYEWEAR BRAND ACTIVATION
Period: December 2019
Coverage: 6 000 GUESTS
Location: KYIV CITY VIBE FEST
To popularize the CASTA sunglasses brand among young people, the task was to develop a brand zone and promotional mechanics as part of the KYIV CITY VIBE festival.
Festival visitors were able to participate in the promotion and win CASTA points.
54 photos with brand tag
150+ stories with brand mentions.
Plus 1000 Instagram followers.