Branding
We create a corporate identity as an integral system of elements that works on all media and forms dense associations of the product with your brand. Graphics fill your business with emotions and aesthetics. We develop logos, packaging design, outdoor advertising, printing, communication materials and souvenirs to attract an audience to your brand.
The benefits you will get from strong branding
Increasing awareness
Influx of new customers
Contrast your products with competitors’ products
Loyalty of current customers
Reduction of promotion costs
Creation of advertising materials, packages and souvenirs is simplified
Stability of demand during the crisis
The ability to sell more expensive than competitors based on value
We find an individual approach to each request, but in general, the range of branding services includes strategy, corporate identity creation and communication strategy.
It is necessary to understand that branding is a complex project in which design cannot appear without a strategic basis, and the brand will not be able to demonstrate effectiveness without a well—built communication system. Our goal is for your brand to permeate every stage of a potential customer’s contact with your product.
Logo development
NAMING
CORPORATE IDENTITY
We develop a logo and corporate identity elements that will attract the attention and appeal to your audience.
We find an accurate and clear name that conveys the character of the brand.
We are creating a visual brand identification system: from an idea to a brandbook.
packaging
DESIGN SUPPORT
STRATEGY AND POSITIONING
We create a product package that will distinguish it from competitors and favorably emphasize the advantages of the product.
We fix a group of creative specialists behind the project for regular marketing support.
We study the business and audience, competitors’ brands and the best design solutions in the field of your product category. We form the semantic platform of the brand.
Our approach
01
Analytics at the heart of solutions
We investigate, formulate and test hypotheses, guided by business objectives. We develop a design that supports the company’s strategy.
02
Advantages
We convey the benefits of the product and create added value through a high level of performance.
03
The difference
We create visual and verbal images that help to identify the brand quickly and unambiguously.
04
Design system
We maintain recognition at every touch point — website, social networks, advertising, signage, media.
05
Design support
We take projects for regular marketing support if there are no or insufficient resources of internal designers.
Specialists will work on your project:
Project Manager
Art Director
Designer
Сообщается с участниками, что в результате взаимодействия со участниками собирается информация о компании и продукте. Выстраивает эффективную работу, кажется, представляет каждый этап работы
Responsible for the quality level of naming and design, gives recommendations and guides designers in the development process, selects work options, checks and approves the name and design.
Analyzes competitors’ brands, studies trends in design. Generates ideas for a style that forms associative images and conveys brand positioning. Develops a logo and a design system.
Creative team
Marketing specialist
Generates ideas of names, slogans and descriptors that meet the company’s positioning and other pre-established criteria.
Conducts an audit of external communications of competitors and representatives of related fields, explores local and global trends in design in the field of brand activity. Makes a clear idea of how your product will be associated with your brand and how it will help to achieve a better result.