Development of packaging and corporate identity for an online pet store in Warsaw.


Development of packaging, corporate identity. Site development.


The main idea of naming and branding for this online store was to create a corporate character – the dog Woomy. Further construction of advertising communications will be carried out on behalf of the corporate hero.


The packaging design and corporate identity elements are based on a combination of red and white colors to emphasize the Polish origin of the project (in the colors of the Polish flag).

Also in the corporate style for Womy, a pattern of dog paw prints was used, as a continuation of the theme about the hero dog.