WeeWow is a hiking clothing brand that offers a unique product: jackets that can be packed into a small case that fits in your pocket or on your keychain. At A2 Studio, we were tasked with creating a logo and branding that conveyed the essence of the product and the brand’s values. We opted for a logo that looks like a top view of the case in which the jackets are packed, with the colors of the mountains as the color composition to associate the brand with hiking and trekking.
Our team focused on creating a design that would stand out in the hiking clothing market and communicate the brand’s message of adventure, convenience, and quality. The logo’s compactness and versatility were emphasized, as well as the brand’s commitment to using high-quality materials that can withstand the demands of the outdoors.
In addition to the logo, we developed a brand identity that would be consistent across all touchpoints, from packaging to website design. We made sure to incorporate the brand’s color palette and typography into all aspects of the design, creating a cohesive and recognizable identity.
The WeeWow brand is all about making it easy for people to get outside and explore, and we were thrilled to help them communicate that message through our design work. We believe that our design reflects the brand’s commitment to quality and innovation, and we’re excited to see the impact it will have on the hiking clothing market. Whether you’re an avid hiker or just someone who loves the outdoors, WeeWow’s products are sure to impress.