PARIMATCH ATLAS WEEKEND 2021
July 2021 / 40,000 GUESTS / Atlas Weekend
How to attract a new audience to the Parimatch brand without showing the brand?
There is much more in common between a music festival and sports than it might seem at first glance.
It doesn’t matter if we play football or the guitar, participate ourselves or enjoy how others play – we experience the brightest emotions in life when we play!
Implementation of the idea:
We have created a real sports amusement park: from basketball and ping-pong to e-sports competitions. Even at a time when there were no artist performances on the Eastern stage, a large number of guests gathered and entertained on the brand’s premises.
KPI for attracting new customers was exceeded by 110%.